From Strategy to Scale
Here’s a look at the projects I’ve led across edtech, SaaS, ecommerce, and fintech, from crafting GTM strategies to scaling paid campaigns and building full-funnel systems. Each case here reflects structured experimentation, tight execution, and measurable growth.
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Omnichannel marketing at Spinny
Spinny started off as an online marketplace for buying and selling used cars.
Back in late 2015, struggling with the high per lead cost and disoriented performance of almost all the marketing channels, Spinny was clueless as to how to get cheaper leads and market itself as the most reliable platform for buying and selling used cars.
eForm2290 HVUT e-filing
eForm2290 is an IRS authorised Heavy Vehicle Use Tax e-filing service provider.
With product-led growth coupled with data led marketing strategies, we were able to grow eForm2290 to be one of the leading Form 2290 e-filing service providers in the United States, Mexico and Canada.
Vasitum, a SaaS-based recruitment platform
At Vasitum, we are building an AI powered holistic recruitment solution which will help employers source, screen, interview, hire and onboard candidates.
As of April 2020, Vasitum has over 75k active candidates and 15K active recruiters recruiting from the portal. The platform is used by companies like Snapdeal, PropTiger, Avantha, Square Yards, Lemon Tree among others.
Zolve Azpire: Marketing Credit builder card to the U.S. Market
Zolve is a global neo-bank that started with an aim to provide banking solutions to immigrants from India to the U.S.
Zolve Azpire is a credit builder card (sort of like a secured credit card) that lets you build credit using your own bank balance. You park your money in a security deposit with no minimum balance and the same amount is extended to you as credit.
BentChair furniture and decor
Bent Chair offers wide range of handcrafted chairs, tables, mirrors, Bookends, Cushions, Wall decor items online for houses in varied designs and styles.
With an extraordinary array of lifestyle products, they enjoy a loyal customer base. They have 5+ offline stores across India along with an online store.
StayUncle, couple friendly hotels in India
StayUncle is India's first couple friendly hotel aggregator operational across 60+ cities in India.
With unconventional marketing and product initiatives, Stayuncle is a perfect example of how startups can bootstrap their way to scale without burning a lot on marketing spends.
O2Cure Air purifiers: Making your indoor air safe again!
O2cure is a retail brand of Zeco Aircon which manufactures central air conditioning and purification systems.
They have a strong presence in the commercial air purification segment and wanted to Go-To-Market for their retail brand O2Cure through a sales enabled e-commerce marketing strategy.