My Story
I didn’t start in marketing to chase clicks — I started to solve business problems.
Over the past 10+ years, I’ve helped early-stage startups, fast-scaling companies, and legacy brands navigate one of their biggest growth barriers: figuring out what works before they run out of budget or time.
I’ve worn multiple hats — from leading GTM launches at Spinny and Emeritus to consulting for edtech, SaaS, fintech, D2C, and HR-tech businesses across India and the U.S. I’ve built growth engines inside the team, and as an external operator.
That means I understand both the politics of scale and the speed of early-stage chaos.
Whether it was scaling performance marketing for a bootstrapped product, building a MarTech stack that didn’t require a full-time engineer, or helping a founder sharpen their pitch through real funnel data — I’ve been there.
What ties it all together is this: I help teams stop guessing and start executing with clarity.
If you're a founder or marketing head looking for sustainable, data-led growth — let’s talk.
Key Experiences
Emeritus (EdTech, Global)
Sr. Associate Director, Marketing from 2021-Present
Led global performance marketing and MarTech for Ivy League executive programs. Built attribution models, campaign automation, and experimentation frameworks that helped scale paid enrollments while improving lead quality across regions.
Zolve (FinTech, US-India)
Head of Growth and Marketing (Azpire) in 2021
Drove GTM strategy and customer acquisition for a U.S.-focused neobank. Built performance funnels, activated partnerships, and scaled acquisition channels across international geographies — while keeping CAC in check during rapid expansion.
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Digital Fry (Agency / Early Career)
Founder from 2017-20
Co-founded and scaled a digital marketing agency delivering full-funnel growth solutions for brands across pharma, consumer goods, and lifestyle. This is where the playbook began — solving real client problems with experimentation and hustle.
Spinny (Automotive India)
Marketing Manager from 2015-17
Headed marketing during a critical growth phase. Launched new verticals, improved CAC across 7+ cities, and integrated branding with high-performance campaigns to position Spinny as a trusted player in the used car space.