I am a guest contributor in popular publications like Inc42, Campaign India, Afaqs, and Qrius. I write articles on the impact of machine learning and product-led growth hacks in marketing.
Leveraging the developments in Big Data, Machine Learning, and Analytics I help companies become data-driven.
My social media campaigns and topicals have been regularly covered by renowned online marketing publications including Mad Over Marketing, Social Samosa, and Afaqs generating free PR for companies.
This helps brands generate free press and establish their unique voice.
I have co-authored a marketing journal titled "Hacking the consumer's brain" published in SAGE journals. The journal was a result of neuro-marketing experiments conducted to better understand consumer engagement.
The experiments conducted resulted in an increase in engagement by over 3% in the test group.
One of my most successful marketing campaigns, StayLaid was covered in international publications including Reuters. The campaign was aimed to generate social awareness around sex trafficking in India with a fake escort website.
Over 6 months StayLaid generated 150K+ organic traffic and got covered in 50+ prominent publications.
Valued at over $800M+, Spinny is an online portal for buying and selling cars and operates across 10+ cities in India.
Zolve is world's first global neo-bank that currently provides financial solutions to people traveling to the U.S.
Vasitum is an AI driven recruitment portal that aims to revolutionaize job hunting and the hiring process.
Silvermine Group is a US-based conglomerate with 2 products i.e eForm2290 and FreelanceCentral.
O2Cure by Zeco Aircon is a retail e-Commerce brand selling air purifiers for car, home and commercial spaces.
I see it happen all the time. Founders pour their time and money into an amazing product. Then they start "marketing."
They try tactic after tactic, channel after channel, but nothing works.
Ideal customers often don't understand the value of their product—and they buy from a competitor.
Paid channels become unsustainably expensive and organic channels take a lifetime to perform.
You need a way to consistently acquire customers — I call this my “Growth Engine"
Want to know how I can grow your business? Sign up for a free strategy call now.
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Ankit was one of the core members of the marketing department at Spinny. Always brimming with new ideas to implement, he is truly a growth guy.
Neeraj Singh,CEO
Ankit is super unconventional. His campaigns got us covered in many publications. His ideas are wacky but data driven.
Vikram Wadhawan,CEO
In this course you will learn how to create a fully managed, no-code integration between your go-to commercial data sources and your storage, analytics, and reporting platforms.
Automate your marketing data collection, manipulation, reporting and visualisation. so that you can focus on analysing data.
A marketer with a really strong understanding of product and tech, Ankit brings unconventional thinking that can be shipped soon!
Ankit Kashyap,Co-Founder
We will identify core metrics for your businesss and build a business orinted marketing dashboard. It will help you take meaningful decisions that are data-backed and measure true progress. Without the right data we are just another person with opinions.
A Growth Audit is a website audit, SEO audit, email audit, PPC audit, competitor audit, and a market analysis all wrapped into one. The audit will highlight any red flags that needs urgent fix and suggest improvements in the current strategy.
Spying on your competiton can not only help us to drive interesting insights into what is performing for them but also help us position against the existing solutions. Once you know what you are up against, we can plan our Growth Funnel.
Only 3% of your prospective buyers will right now. For the remaining 97%, we will strategise a sales funnel with a lead magnet (could be a course, free consultation etc) followed up by an activation offer and nurturing email sequences and ads.
Using a combination of surveys, feedbacks, market research and tailored conversion rate optimization tactics, we will uncover leakages in your sales funnel and reduce friction. This is where marketing meets product.
Businesses get 65 % of customers from referrals and these customers spend 13.2 % more than regular consumers. Having a referral program is pertinent to a holistic Growth Strategy.
This is where your existing customers become repetitive customers. Through regression models we will segment your customer base into different loyalty based cohorts and build tailored strategy to keep them coming back again.
Not sure if know how to hire the right marketing talent for your stage and type of business? I will help you build a in-house marketing team so the growth never stops even after I am gone.
Growth Engine is about driving demand and creating successful customers, instead of thinking only “top of the funnel”
I have used the growth engine for innumerable startups in the B2C eCommerce, B2C SaaS and small ticket B2B space and it has worked wonders all the time
It combines the best of marketing and product expertise to give you a easurable, predictable and repeatable
mechanism to grow
Typically it takes 90 days to start seeing significant results but if you don’t like the service you can end the contract in between with no strings attached, whatsoever.
Book your free strategy call to get started!
When it comes to multi-channel attribution models, the 2 most common models are Markov and Shapley models. While there are plenty of blogs talking about these models along with the Python libraries to implement them, it was a struggle to find resources that talk about these models, not to a data scientist but a marketer. […]
It was the morning after I posted a giveaway on Linkedin for marketing spreadsheet utilities I had developed while I was running my own agency. What I saw the next day was something I hadn’t expected at all. 2500+ comments 700+ Likes and 300+ connection requests The technique was simple, get people to comment in […]
When it comes to forecasting sales, most marketers rely on a simple function in excel, sometimes their boss’s fancy or even wild conjectures. While realistic forecasts are hard to put together, marketers can leverage pre-built machine learning regression models to their use. This now only gives realistic and pretty accurate predictions about your sales and […]
Marketing is science, an iterative process that involves testing and one of the common practices in testing is the A/B test. But unfortunately, over 90% of AB tests that are conducted, are done with the right intention but the wrong method. Typically this has got to do with Type1 and Type 2 errors with Type1 […]
While machine learning and artificial intelligence are making news every now and then, it hasn’t changed the way we do marketing. Most marketers rely on the pre-built models in tools to guide their way through machine learning. While there are challenges in terms of learning python and implementing a lot of the machine learning models […]
If you are working in a niche market, search networks on AdWords and bing are bound to give you the most relevant traffic on your website. Here you have control over what search terms to target and optimize for long-tail keywords that have higher conversion rates. This scenario might sound like an SEO problem but […]
