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Marketer’s guide to Markov and Shapley Multi-Channel Attribution models
When it comes to multi-channel attribution models, the 2 most common models are Markov and Shapley models. While there are plenty of blogs talking about these models along with the Python libraries to implement them, it was a struggle to find resources that talk about these models, not to a data scientist but a marketer.
6 min read
How I generated 2500+ organic leads on Linkedin on autopilot
It was just another morning—until it wasn’t. The day before, I had casually posted a giveaway on LinkedIn. I shared a set of marketing...
4 min read
Email tactics that 96% of email marketers don’t know!
When it comes to multi-channel attribution models, the 2 most common models are Markov and Shapley models. While there are plenty of blogs talking about these models along with the Python libraries to implement them, it was a struggle to find resources that talk about these models, not to a data scientist but a marketer.
3 min read
Steps to advance the AdWords search campaign audit
If you're operating in a niche market, the search networks on Google Ads and Bing often yield the most relevant traffic for your website....
5 min read
Marketing Unplugged
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