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Ankit Bagga
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Join date: Jun 4, 2025
Posts (4)
Jun 4, 2025 ∙ 6 min
Marketer’s guide to Markov and Shapley Multi-Channel Attribution models
When it comes to multi-channel attribution models, the 2 most common models are Markov and Shapley models. While there are plenty of blogs talking about these models along with the Python libraries to implement them, it was a struggle to find resources that talk about these models, not to a data scientist but a marketer.
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Jun 4, 2025 ∙ 4 min
How I generated 2500+ organic leads on Linkedin on autopilot
It was just another morning—until it wasn’t. The day before, I had casually posted a giveaway on LinkedIn. I shared a set of marketing...
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Jun 5, 2024 ∙ 3 min
Email tactics that 96% of email marketers don’t know!
When it comes to multi-channel attribution models, the 2 most common models are Markov and Shapley models. While there are plenty of blogs talking about these models along with the Python libraries to implement them, it was a struggle to find resources that talk about these models, not to a data scientist but a marketer.
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